🦙🧳 → Cotopaxi
Roll With It
This was Cotopaxi’s first time playing at the top of the funnel and their debut into a new category. We created a film that felt like a representation of the brand’s very essence while heroing its newest addition—the Coraza hard-sided, rolling suitcase.
We used dance and music as metaphors for travel, asking our hero talent to use the Coraza as her dance partner and adapt seamlessly to changes in environment and music. Basically (literally), roll with it.
Campaign [Film, Social, CTV, OOH]
Role: Senior Copywriter
Hero :30
No VO hammering home RTBs or elaborate dialogue. So it’s natural to ask ~*~what on earth~*~ did a writer contribute to this?
Well, somebody has to figure out how we’ll pack in rich detail to signal audience mindset, the product’s use cases and features, travel environments, and more. Plus tagline, caption copy, messaging guidelines, general creative development // conceptual oversight, and all that good stuff.
His name is Luna and yes he pooped on set. <3
:15 Cutdown A
:15 Cutdown B
:10 Cutdown
Red Antler Case Study
Agency: Red Antler
CD: Eoin MacManus
Copywriter: Amelia Brock (that’s me!)
Art Direction: Rachel Ellam Goss
Leadership: Jason Moran, Kiser Barnes, JB Osborne
Client: Megan Scott
PM: Katie Allee-Walsh
Strategy: Rohan Krishnan
Production: Alien Productions
Directors: Mat + Kat
Wardrobe: Zoey Radford Scott