004 → Kiseki
To the Core
NatureLab Tokyo wanted to expand their presence in North America with key, premium product offerings that brought the science and tradition of J-beauty to a new audience. Our challenge was to create a campaign world that sat naturally within NatureLab Tokyo’s current brand while expanding the possibilities for their brand voice and dialing up their edge.
We created a campaign for Kiseki reassuring people that they can express themselves to the fullest while maintaining luscious hair, heroing Kiseki’s innovative hair repair formula.
Campaign, Product World
Role: Copywriter
Agency: Red Antler
CD: Chad Powell
Design + Art Direction: Theo Swanson
Client: Libby Nelson
PM: Julie Helgesen