001 → RTIC
Real Life Stuff
On the precipice of launching in Walmarts across the country, RTIC saw an opportunity to evolve their brand. Our challenge was to translate RTIC’s southern roots into a modern, national brand with rich stories to tell.
We devised a copy-forward system fueled by a clever, down-to-earth brand voice that channels the RTIC community’s authentic love for good times and great gear.
Brand Voice, Platform, Campaign, Digital, Packaging
Role: Copywriter
This photo of me from college—risking it all for a Bud Heavy in the Gulf of Mexico—helped bring our platform line to life.
Packaging should say “ass” more.
Bonus photo of me with a cigarette (sorry, mom) that we used in the pitch and every single presention.
Agency: Red Antler
CDs: Christopher Knowles + Jason Moran
Design: Spencer Linton + Tatsuya Kurihara
Copywriter: Amelia Brock (that’s me!)
Digital: Kevin Sparrow
Client: Gabbi Baker
PM: Jacob Dempsey
Strategy: Annie Kleinbaum
ID: Jon Eng
Ain’t that the truth.