Amelia Brock

  1. Knix
  2. RTIC
  3. Junior’s
  4. Rootless
  5. NatureLab Tokyo 
  6. Assorted Clients
  7. Fun

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©2024 Mag-Ex

🪞🍃 → NatureLab Tokyo



NatureLab Tokyo wanted to expand their presence in North America with key, premium product offerings that brought the science and tradition of J-beauty to a new audience. Our challenge was to create distinct campaign worlds that sat naturally within NatureLab Tokyo’s current brand. 

We created campaign platforms for two product lines—Saisei and Kiseki.

Campaigns, Product Worlds
Role: Copywriter




💚 Kiseki: To the Core

We created a campaign for Kiseki reassuring people that they can express themselves to the fullest while maintaining luscious hair, heroing Kiseki’s innovative hair repair formula.




















🩵 Saisei: Return to You


We created a campaign for Saisei about giving people what they really want—a return to the best version of their own natural hair, positioning hair as a lens and gateway for how we measure life, experience growth, and define our sense of self.



This platform line was inspired by a conversation with my mom about aging and how alienating it is to look in the mirror and see someone you don’t recognize. 





















Agency: Red Antler
CD: Chad Powell
Design + Art Direction: Theo Swanson
Client: Libby Nelson
PM: Julie Helgesen