Amelia Brock
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🪞🍃 → NatureLab Tokyo
NatureLab Tokyo wanted to expand their presence in North America with key, premium product offerings that brought the science and tradition of J-beauty to a new audience. Our challenge was to create distinct campaign worlds that sat naturally within NatureLab Tokyo’s current brand.
We created campaign platforms for two product lines—Saisei and Kiseki.
Branding [Product Worlds], Campaign
Role: Copywriter
💚 Kiseki: To the Core
We created a campaign for Kiseki reassuring people that they can express themselves to the fullest while maintaining luscious hair, heroing Kiseki’s innovative hair repair formula.🩵 Saisei: Return to You
We created a campaign for Saisei about giving people what they really want—a return to the best version of their own natural hair, positioning hair as a lens and gateway for how we measure life, experience growth, and define our sense of self.
This platform line was inspired by a conversation with my mom about aging and how alienating it is to look in the mirror and see someone you don’t recognize.
Agency: Red Antler
CD: Chad Powell
Design + Art Direction: Theo Swanson
Client: Libby Nelson
PM: Julie Helgesen