Amelia Brock
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👜👕 → ThredUp
Think it. Thrift it.
ThredUp is the largest online secondhand retailer for women, and they wanted to make a splash in New York to celebrate their latest rebrand.
Taking inspiration from their giant selection and excellent tech, we created the “Think it. Thrift it.” campaign—wherever you think your personal style might go next, you can thrift it on ThredUp.
Forget what your algorithm, neighborhood, or firsthand brands tell you to wear. Personal style is what you create and envision for yourself.
Campaign [OOH, Social, Influencer]
Role: Copywriter
The star of the show: neighborhood-specific tearaway flyers clocking sartorial vibes across Manhattan, Brooklyn, and Queens.
OOH and short films dramatizing the inner monologue of a thrifter.
We also worked with about 40 influencers to create a massive social media campaign.
Fashion faves like Allison Bornstein, Tanya Ravichandran, Liv Perez, and Kamie Crawford shared their hot takes, style tips, and personal style forecasts across Instagram, TikTok, and Substack.
🤝 42 influencers
👜 10 UGC Creators
📮 53 creator posts
👀 26.5 million total paid views
💬 54K comments
Agency: Red Antler
CDs: Jason Moran, Brooke Roderick
Design + Art Direction: Samuel Trimble
Client: Avery Allen
Production: Evann Payne
Strategy: Dani Kellner
Media: Hannah Gates (Fat Earth)